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Metrics: Non-numerical Critical Success Factors in Pre-public Companies

When taking a private company to the public, it’s often not what management says about the numbers but what the numbers scream about management that most effects the company’s reception in the marketplace. This epistle delves deep into the cavernous veins of non-numerical, qualitative factors that act as levers of value that often only show up ex post facto on the financials. How and why a pre-valuation and third party corporate finance analysis from OTHER than the underwriter’s syndicate (i.e. anyone involved in distribution) if often a must to extricate value. Whether a financial guru or a non-financial manager, this is essential substance presented in easily digestible format.




Preparing initial public offering (IPO) is like training for a marathon – it takes lots of time and tons of discipline combined with exacting performance. It’s surely one of the most complex and somewhat daunting processes a management team can face in today’s market. In order to enhance your company’s chances at success, we’ve created this look at the chief critical success factors (CFS) of companies that have completed successful offerings in the past. Increase your company’s probability of victory by taking into account two of the basics of non-numerical IPO management:
  • CSF #1 — Act like a public company before becoming one

  • CSF #2 -- Implement initiatives early
The going public event is a crucial milestone in the life of any company. Managing the process and all the attendant legal and reporting tasks -- requires careful planning and flawless execution. The choice of transaction teams and business advisors, and decisions about pricing, research, and distribution can all have significant ramifications for success in both the short- and the long-term.

It’s worth noting that the OTCBB companies who successfully transition to public life rely more heavily on the objectivity of their business advisors, attorney and accountant than did other less impactful management teams during the 12 months prior to and the 12 months post public introduction. One reason: the high level of objectivity all of their advisors -- business advisor, accounting teams and legal counsel -- showed compared with that of the unsuccessful performances influences performance of their client companies.

In this white paper we’ll overview several of the components of these CFS and we encourage you to get a handle on them now and implement long before you navigate the public capital markets swift moving current.

Acting Like a Pubco

Most executives after they are public in retrospect view themselves as ill prepared for the going public process. Preparing for going public is a daunting task but one which if ignored can rise up to bite a company and affect performance, which ultimately will detract from market valuation.

As a measure of preparedness, operating, strategic, and financial improvements companies undertook in advance of the going public process are considered monumental to after market performance. Nearly all companies that perform positively in the first few quarters of being a public company undergo changes to the company’s policies, processes, and systems prior to accessing the market. Common changes include revising the financial accounting and reporting systems, executive compensation systems (see below), and board structures. Not surprisingly, investor relations programs receive a makeover with a dedication of a substantially higher proportion of capital to the effort.

Interestingly, many executives do a far better job planning for their company’s future than for their own. Many executives never institute a personal wealth management strategy -- missing the opportunity to capitalize fully on the value they have built.

The single greatest improvement believed to have the greatest impact on the company’s subsequent performance than any other policies and practices is in employee incentive programs (see below). Other initiatives that rank high in terms of their impact on long-term performance include marketing and performance measurements. Especially significant, are changes and improvements to the following systems: strategic planning, internal controls, financial accounting and reporting, executive compensation, employee incentives, and investor relation policies.

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Download the White Paper "Metrics: Non-numerical Critical Success Factors in Pre-public Companies" for just $29.95.




 CAPITAL MARKETS
   Pink Sheets
   OTCBB

 BASIC BUSINESS SAVVY
   Advanced Financial Topics

 GOING PUBLIC
   Steps in the Process
   Requirements of Public Companies
   Tools & Templates
   Specialists

 REPORTING & COMPLIANCE
   Staying in SEC Compliance
   New Sarbanes-Oxley Regulations
   Structuring Your Company
   Tools & Templates

 GETTING FUNDING
   Preparing Your Business
   Finding Investors
   Pitching Investors

 FOREIGN COMPANIES
   Taking a Foreign Company Public

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