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Developing Financial Projections for Non-Finance People
You’re sitting in a meeting with investors eager to hear your pitch. You’ve got great industry experience and credentials. You’re hoping to raise enough money to bring your great idea to implementation. You ask for an initial investment of a million dollars.
They want to see the road map of every penny in and out of your business, from Day 1 and well into the future. But you’re an idea person, not a bean-counter. You’re an action-oriented entrepreneur, not a stuffy MBA. Can’t you just hire someone to answer these questions for you? When you personally don’t know the answer to these questions, one of two bad things can happen. Either you don’t get the money, or you get taken advantage of. Not getting the money is bad. But getting taken advantage of can be much worse. Here’s what that can look like:
Think this doesn’t happen? An online pharmacy was bought out for $10 million and later sold by an investment group for $500 million. The entrepreneur who created it had no idea of its worth, so he was taken to the cleaners by savvy investors. Think this can’t happen to you? After all, you deal with honorable people… The question is, whose job is it to look out for your interests? Whose job is it to understand the financial potential and implications of your ideas and your efforts? Don’t you want the tools to be able to determine if your business partners are knowledgeable and trustworthy about finance? If you ever plan to raise money from anyone other than your brother-in-law, you must be able to understand and speak “finance.” But your need to understand finance doesn’t end after the first round of funding. You need to develop financial projections at every stage of a business’s life: in business plans, in government filings, for operational planning purposes, for retirement and succession planning. Every director, officer, and manager needs to understand the basics of the language of finance. This White Paper gives you the tools to answer the two most important questions any business must ask: “Are you financially prepared to begin? Are we able to sustain ourselves?” These 13 pages are the difference between feeling (and being!) inadequate and knowing what people are talking about. Your ability to understand basic finance can be the difference between short- and long-term success or failure. You’ll learn:
Want to know more? Download the White Paper "Developing Financial Projections" for just $39.95. People who ordered this paper also ordered: |
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